Seven Rules for Keeping Customers

By: Charles (Bill) Caprenter


Seven Rules for Keeping Customers 

 

1.   Say Thank You at least two times, three when possible: On the phone or initial contact, in writing and in person when possible.

2.   Create solutions, even if your product or service isn’t a part of the solution.

3.   Be reliable. Do what you say you will do when you say you will do it.

4.   Avoid the CHEAP TRAP. The lowest price is not always appealing.

5.   Work hard at providing value. This will keep most customers coming back.

6.   Market your product and services. Creating and maintaining market presence is an important part of keeping customers.

7.   Make integrity and excellence a real part of your identity, in doing so even customers that don’t buy from you may recommend you.

       

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        Charles Carpenter is a nationally recognized leadership expert. He received leadership and communication training from the prestigious Rockhurst University. In recent years he has trained and coached executives from numerous Fortune 500 companies and shared his leadership insight with thousands through public seminars, conferences and keynotes and is the president of Success Solutions Group. Charles may be reached at 1.937.355.8831